Obsessed with fashion and a melody that has become a way of life, Goans are known for their cool and easy going nature, where 'sussegod' has become an inseparable metaphor. Goans are famous not only for their colourful lifestyle, but also their costumes full of colours. Today, the Portuguese influence can be seen in men's wear and in a few prominant garments for women. the fashion lovers Goa has many fashion shops, located in fabulous old Goan houses. A four century colonisation under the Portuguese rule, together with sprawling geographical boundaries in the form of the Sahyadri ranges and Arabian Sea have bestowed the people with a friendly attitude and beneficence thought flow. the fashion in Goa derives its inspiration from a very long tradition and numerous external influences. The main costume for women in Goa is the nine-yard sari, or 'nav-vari'. Worn all along the Konkan coast in a typical 'cassato' style (tucked in at the back), the sari was practical for working in the lush fields and on the beaches.